Predominance, competition, symbiosis – deliberations on relations between electronic media
and politics. In the world of contemporary liberal democracies electronic media are frequently
perceived as instruments to implement changes into social and political reality. It goes beyond a
shadow of a doubt that the contemporary political communication is performed mostly by means of
media, especially the new media. The analyses below attempt to inquire into the relations between
electronic media and politics through the prism of three relational categories: predominance,
competition, symbiosis.
Key words: the media vs. politics, the new media, political communication, mediatisation of
politics, political marketing