Determinants of economic units in the media system of a democratic society.
Activities of economic entities operating in the media system of a free-market democratic
society are subject to numerous determinants associated with the complexity
and multi-dimensionality of the system and the goals before them. The article suggests
and describes the legal and organizational-economic circumstances constituted
bythe political and economic systems which are part of the state system responsible
for their creation. It simultaneously indicates the fact that too much dependence
on the media creates the danger of losing their autonomy, which is necessary to fulfill
their primary function of creating a space for the media and informing society.