Mediating and integrating role of the media in personal communication relationships.
Communication relationships of human are interpersonal or social,
communal. The nature of communication already involves the relation to others
and the orientation to different people taking part in the processes of communication.
In the era of media civilization people communicate primarily through increasingly
more modern media. In this perspective, media communication reveals
features of interpersonal communication and the media have emerged as a tool
in communication between people. Thus, it is worth taking a look at the media
in their functional way as well as in their mediating and integrating role. Therefore,
the aim of the article is to analyze this role from the perspective of theory of
communication and media axiology in the light of personal vision of man.