Public relations strategies as an integrative tool in building the community of
the Catholic Church. In this article an attempt has been made to describe the
activity of three significant figures in the history of Church: St. Paul of Tarsus,
John Paul II and pope Francis as regards the relationships they try to establish
with their environment. The inspiration for this work have been the propositions
expressed in the exhortation of the present pope Evangelii gaudium and the references
to the two abovementioned figures in this text. The need for the two areas to
coexist – mass media and the Church – in fulfilling the mission was noticed some
time ago, but nowadays, in the era of the modern media and fast technological
transformations this need is realized in the operational dimension, also in the area
of public relations. Reaching for the available tools and the way these tools are used
on the grounds of evangelism are the basis for the main proposal of this article
that each time in case of the abovementioned figures we are faced with the creative
process of “Gospel inculturation”, and measurable outcomes of this activity are
a component of knowledge, sensitivity, motivation and charisma of the spiritual
leaders of the Church.